Property Auctions:
Traditionally, selling a property can take months, with the constant risk of chains breaking or buyers changing their minds at the last minute. But for those looking for speed and security, there is another way.
By combining our local marketing expertise with our auction partner’s national auction platform, we offer a route to sale that is fast, transparent, and secure
Is Auction Right for Me?
The perception that auctions are only for "fixer-uppers" or cash buyers is outdated. Through the Modern Method of Auction (MMoA), we open the floor to mortgage buyers as well. This makes it a viable option for any type of property, from move-in ready family homes to investment portfolios and land.
- You should consider auction if:
- You need speed: You want a fixed completion date (typically within 56 days).
- You want security: You want to eliminate the risk of gazumping or buyers withdrawing.
- You want 0% fees: You want the option to sell without paying estate agency fees.
- You have a unique property: Difficult-to-value or high-demand properties often achieve higher prices through competitive bidding.
The Benefits of Selling via GoTo Auction:
- 0% Commission Option: In our partner auction model, the fees are typically paid by the buyer (via a Reservation Fee), not the seller. This means you can sell your property with no estate agency fees to pay, allowing you to keep the full hammer price. Note: You only pay a single, one-off upfront auction instruction fee.
- Fixed Timescales: Standard property sales can drag on indefinitely. With GoTo Auction, the timeline is set in stone. Once the hammer falls (or the digital gavel strikes), the buyer is legally committed to complete within a set timeframe—usually 28 or 56 days.
- Committed Buyers: Time-wasters are eliminated. To bid, buyers must undergo thorough checks and, upon winning, pay a non-refundable reservation fee. This financial commitment significantly reduces the fall-through rate compared to the private treaty market.
- Competitive Bidding We market your property on the main online selling portals (Rightmove, Zoopla) with an attractive "Starting Bid" to generate high interest. This often leads to a bidding war, driving the final sale price up and sometimes exceeding the price you might have achieved on the open market.
How It Works
- Valuation: We provide a realistic Auction Appraisal and agree on a "Reserve Price" (the minimum price you are willing to accept). Your property will never sell for less than this figure.
- Marketing: We market your property across all major online portals (Rightmove, Zoopla, Prime Location, OnTheMarket, and our social media pages), while our auction partner pushes the listing to their national database of investors.
- Bidding: The auction goes live online. You can watch the bids come in 24/7 from the comfort of your home.
- Sold: When the auction ends and the reserve is met, the property is effectively sold. The buyer pays their fee, and the legal teams take over to meet the fixed completion deadline.
